Bachelor of Business
Overview
3 years full time / 6 years part time
3 years
February, July
February, July, November
Unlock endless possibilities with a Bachelor of Business
Open doors to a diverse range of careers and kick-start your place in business with this universally recognised degree. Developed with leading industry experts and academics, this program covers all the business essentials you need to be set up for success.
You’ll learn from experienced lecturers who bring a wealth of industry expertise and leave with the skills needed to jump into roles in industries like Banking, Human Resources and Entrepreneurship. You may choose to graduate with a Bachelor of Business with a Marketing Specialisation.
Developed with industry and academic experts for career success
The Bachelor of Business course is designed to equip students with the skills and knowledge needed to excel in a dynamic business landscape. In the first year, students build fundermental competencies in business operations. The second year expands their expertise and skills, fostering an entrepreneurial mindset. By the third year, students are applying their learning to real-world challenges which culminates in the Capstone Project, where students synthesize their skills to develop innovative solutions for complex business problems, preparing them for leadership in diverse and evolving industries.
Students may choose to graduate with a Bachelor of Business with a Marketing Specialisation.
Career Pathways
Where will the Bachelor of Business take me?
The Bachelor of Business can open doors to a broad range of jobs across diverse industry sectors.
- Business Manager
- Human Resources Manager
- Accountant
- Entrepreneur
- Business Analyst
- Business Strategist
- International Trade Manager
- Brand Manager
- Sales Manager
- Supply Chain Manager
Study Pathways
Successful completion of this course might enable you to enrol in Masters in Management or a Master of Business Administration (MBA) programs at university, or our own Master of Professional and Practicing Accounting
Course Details
Class Schedule
Classes run across mornings and afternoons Monday to Friday.
Assessment Methods
Throughout the degree you will be assessed through a combination of examinations, tests, group and individual reports and projects, essays, self-reflections, oral presentations, debates, case studies, role plays and infographics.
Units of Study
Credit points are a basic measure of student workload. All subjects are given a credit point value. Most subjects at Melbourne Polytechnic are 12 credit points. A normal full-time annual workload is 96 credit points. The academic year is divided into two main semesters; full-time students usually enrol in 48 credit points each semester, part-time students usually enrol in 24 credit points each semester or less.
| Code | Subject | Elective | Description | Year | Semester |
| BNS107 | Economic Principles | Core | This subject introduces students to the core principles of micro and macroeconomic, models and policies. In addition, students will gain an understanding on the significance of micro and macroeconomic tools in the decision-making process of businesses and industry. The impact of policies related to micro and macroeconomics will be also applied within the Australian private and public sectors. Students will be able to critically identify the interrelationship between macroeconomic decisions and the global context. | 1 | |
| BNS101 | Accounting for Managers | Core | This subject introduces students to the concepts of accounting and management decision-making; and provides accounting and decision-making skills to apply in the business context. You will develop knowledge of business analysis, financial planning, performance management, and costing principles to make effective management decisions. This subject also introduces organisational theory, ethics, business strategies and cash flow. | 1 | 1 |
| BNS102 | Introduction to Information Technology | Core | This course introduces the Information technology (IT) discipline in several ways, to enable students to build an appreciation for the various IT employment opportunities. It will explore the IT discipline at large, including professional opportunities. It will also explore several emerging technologies, including business analytics and artificial intelligence. Overall, students will learn solid foundations in IT and the skills necessary to pursue a successful career in the field. | 1 | 1 |
| BNS103 | Marketing Principles | Core | The subject aims to provide students with foundational understanding of the crucial marketing concepts and their application in contemporary business setting. The subject delves into vital topics, including environmental scanning, customer decision making, marketing mix dynamics, sustainable marketing practices and a global vision of marketing. Students are required to craft a comprehensive marketing plan and engage in teamwork addressing the intricacies involved in launching a suitable product in the present‐day market. | 1 | 1 |
| BNS104 | Data Analytics | Core | This core subject provides an overview of the principles and concepts of financial mathematics and business statistics. The subject focuses on developing skills in numeracy, problem solving, presenting data, and the use of business software and calculators. Students will be challenged to identify and assess a particular issue faced by business and offer data analysis and interpretation that will ultimately guide the proposal of a solution. | 1 | 1 |
| BNS105 | Management Fundamentals | Core | This subject introduces students to the concepts, principles and theories of contemporary management practice. Furthermore, students will gain an overarching appreciation of the discipline of management through activities designed to analyse diverse organisational scenarios. The application of theoretical knowledge will allow students to evaluate various management styles in different organisations and consider major contemporary issues such as sustainability, ethics and social responsibility in organisational analysis and decision-making. | 1 | 2 |
| BNS106 | Introduction to Business Law | Core | The aim of this subject is to introduce students to the fundamentals of law in a business context. The subject introduces students to the framework of the Australian legal system and to the business structures operating in Australia. It provides an overview of some of the major areas of the law that impact on commercial activities. The subject examines the Australian legal system, the way laws are made and areas of the law that are relevant to the operation of businesses including contracts, torts, consumer protection, competition law, insurance law, business entity law, bankruptcy law and employment and workplace law. | 1 | 2 |
| BNS108 | People and Culture | Core | The subject provides the students with a foundational understanding of Human Resource theory and processes exploring aspects like human resource planning, job analysis and design, recruitment and selection, performance management, talent retention, and legal compliance. Students will examine case scenarios, recognising the strategic role that HRM plays in helping organisations navigate the competitive challenges of contemporary businesses. | 1 | 2 |
| BNS201 | Entrepreneurship | Core | This subject introduces entrepreneurship concepts, principles, and processes. Students will learn about the nature and significance of entrepreneurship, pivotal role of business in the society, cultivating an entrepreneurial mindset, marketing strategies, financing alternatives, and various forms of business ownership. Emphasising the importance of entrepreneurial process, the subject aims to cultivate the capacity to create a viable and sustainable venture and resolve business challenges by being adaptable and agile. Engaging in group assessment students will not only grasp theoretical concepts but also develop practical skills like communication, collaboration, interpersonal skill, networking, and leadership skills required to thrive in a dynamic and competitive business environment. | 2 | 1 |
| BNS202 | Project Management | Core | This subject covers the essential skills and knowledge in project management, emphasising their application in the planning, scheduling, and control of intricate business-related projects. The curriculum covers a diverse range of project management theories and practices. Students will actively engage in developing a project plan derived from a designated business scenario, utilising contemporary project management tools to document and oversee the entire project management process. | 2 | 1 |
| BNS203 | Business Ethics | Core | The subject develops students understanding of the ethical dimensions, governance principles and values essential for business success. Students will delve into prominent philosophical perspectives on ethics and utilise various decision-making strategies to address ethical dilemmas. Through exploration, critical analysis, and practical applications, students will develop the necessary skills to make informed decisions and contribute to the development of responsible and sustainable business practices. | 2 | 2 |
| BNS204 | Business Finance | Core | This subject examines the dynamics of capital markets from the eyes of both investors and those that raise capital. It explores all the main issues in this area including where and how capital is sourced, the cost of capital, capital structure and its optimisation. Students gain an understanding of the principles and concepts of corporate finance and capital markets, including the topical area of dividends and dividend policy. Students work with financial mathematics and statistics, identify key theories, concepts and options relating to organisational financial management and corporate finance, and learn appropriate methods of managing short term assets, minimising risk and maximising return on investment and the ethical issues present in these financial decisions. | 2 | 2 |
| BNS301 | Strategic Marketing | Core | This advanced subject extends the foundational principles acquired in Marketing Principles, offering students a holistic understanding of crucial marketing skills essential for navigating a diverse and dynamic business landscape. Emphasising contemporary marketing challenges, students will gain insights into strategic problem solving. Practical application takes centre stage as students engage in developing a strategic marketing plan tailored for a designated organisation within the industry. | 3 | 1 |
| BNS303 | Capstone Project | Core | this final year capstone subject equips students with advanced strategic skills that synthesise theoretical knowledge and practical expertise obtained throughout their academic journey, culminating in a comprehensive understanding of strategic decision-making. The subject centres on real-world problem-solving, prompting students to actively identify, select, employ and refine relevant knowledge to critically evaluate and develop practical, ethical, and sustainable solutions to complex business challenges. Students are immersed in collaborative, multidisciplinary industry projects to enhance their experiential learning. Students may also engage in a guided project for a real business as student-consultants. This multifaceted learning experience solidifies students’ readiness for the intricate demands of the dynamic industry landscape. | 3 | 1 |
| BNS306 | Services Marketing | Elective | This subject explores the fundamentals of services marketing including the distinction between goods and services, consumer behaviour, communication strategies, and service marketing mix. It also delves into ethical issues and emerging technologies within the realm of services marketing. Students will assess and implement a successful service strategy by exploring the principles of Customer Relationship Management (CRM) and understanding how customer feedback contributes to enhancing services. The subject enables students to acquire deeper understanding of service recovery, the management of customer expectations, and the art of creating memorable service experiences. | 3 | 1 |
| BNS307 | Global Business | Elective | This subject introduces the interplay of organisations with the global environment. It prompts students to investigate global business environments with economic, legal, political, socio-cultural, ethical and sustainability lenses to understand the complexities (challenges and opportunities) of engaging in international trade and investment. Students will become familiar with the nature and role of business in the society and will be able to identify and critically assess the forces that drive their strategic interactions within the global business environment. | 3 | 1 |
| BNS304 | Digital Business Communications and Design | Core | Explore the dynamic interplay between social business and digital marketing in this engaging subject. Students will delve into the transformative potential of digitally connected social enterprises as catalysts for positive social and environmental impact. Leveraging strategic digital approaches, students will identify and address significant social issues within local, national, or global communities, developing innovative social business initiatives aligned with the UN Sustainable Development Goals. This subject is a call to action, encouraging students to be the change they wish to see in the world. The subject aims to inspire and equip students with the knowledge and skills necessary to become proactive agents for positive social change in the digital economy era, fostering a new generation of leaders committed to creating meaningful impact in the world. | 3 | 2 |
| BNS305 | Marketing Analytics | Core | This subject examines and analyses marketing data to extract valuable insights into consumer behaviour and marketing opportunities. Employing a project-based approach, students will define marketing problems, evaluate a range of data sources and collect quantitative and qualitative data using surveys and interviews. Students will gain proficiency in employing diverse data tools and methodologies in marketing analytics, allowing them to make data driven decisions and formulate effective marketing strategies in today's competitive business landscape. Students will also learn to conduct marketing projects in an ethical manner and communicate their findings effectively. | 3 | 2 |
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Fees & Costs
Fee-paying Places
| Per year | $13000 |
| Per semester | $6500 |
| Per year | $20800 |
| Per semester | $10400 |
When you are studying higher education courses you may qualify for FEE-HELP payments for part or all of your tuition fees. FEE-HELP loans do not cover materials costs.
Fees displayed are effective for new applications received on or after 1st of November. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.
After initial deposit, international students are able to pay tuition fees in installments, four times per year.
For more detailed information please read the International Student Fees.
Business and Accounting courses at Melbourne Polytechnic
Requirements
Applicants with recent secondary education (within the past two years) Successful completion of Year 12 VCE or equivalent with no specified minimum ATAR score and a study score of at least 20 in any English.
Applicants with vocational education and training (VET) study Successful completion of a VET diploma.
Applicants with higher education A complete or incomplete higher education qualification.
Applicants with work and life experience Relevant industry or life experience.
Higher Education Admissions Criteria
As well as the specific entry requirements above, Melbourne Polytechnic admits students on the basis of the following categories:
If you have already studied higher education: Y ou may meet the admissions criteria for higher education at Melbourne Polytechnic if your highest level of study since leaving secondary education is a higher education course, such as a university degree.
If you have studied a VET course: You may meet the admissions criteria for higher education at Melbourne Polytechnic if your highest level of study since leaving secondary education is a vocational education and training (VET) course.
If you have recent secondary education: You may meet the admissions criteria for higher education at Melbourne Polytechnic if you are a recent secondary education student whose admission is primarily based on the completion of Year 12 within the past two years.
If you have work and life experience: You may meet the admissions criteria for higher education at Melbourne Polytechnic if you have work and life experience and left secondary education more than two years ago and have not undertaken vocational education training (VET) or higher education study since then.
Academic: Australian Year 12 equivalency
English: Academic IELTS 6.0 with no individual band below 5.5, Pearson PTE Academic 50 overall with no individual communicative skill below 42, or Melbourne Polytechnic recognised equivalency.
Next Steps
Melbourne Polytechnic is committed to providing transparency to the admissions process. In line with this commitment, we provide you with information that will help in making informed choices about your future studies.
Find out more about Melbourne Polytechnic’s commitment to admissions transparency.
Applicants for this course will need to have met the academic requirements. Meeting the minimum admission criteria does not guarantee entry into this course. Past academic performance may be considered.
You may also be required to attend an interview to discuss your career plans, aptitude and understanding of your chosen course of study and the requirements of tertiary study. (This may be conducted face-to-face or by through a video conference call using Zoom or other application).
During your interview, you may be asked to provide:
- Your CV outlining your relevant work and life skills and experience
- Any letters of reference from employers
- Documents relating to prior study including course transcripts and subject outlines from other Higher Education Providers if you wish to apply for credit
When we receive your application, the International Office will be in contact with you shortly to discuss your application and provide you additional instructions.
If you'd like to speak to one of our International Office staff directly, call 1300 635 276
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