Advanced Diploma of Marketing and Communication
Sorry, this course is not available for international students.
If you are a local student you may be eligible.
To find a course that's available to international students, please visit the search page:
Overview
6 months full time
July
Take your marketing skills to the next level
If you’re ready to take your career in marketing and communication to the next level, our Advanced Diploma of Marketing and Communication BSB60520 is the course you need to stay ahead of the game. This course will prepare you for a highly-paid job in an industry with a predicted 16,000 job openings a year, that is always looking for new creative perspectives. Combine your creativity with specialised skills to become qualified for management positions within the marketing industry, or to start your own marketing business
Learn how to manage in the real world
You’ll build on your skills and knowledge in marketing strategy, and develop and hone your skills in marketing strategy development, marketing planning and management skills, including risk assessment, diversity policy, market research and evaluating campaign effectiveness.
Career Pathways
Where will the Advanced Diploma of Marketing and Communication BSB60520 take me?
This qualification is the ideal first-step into the management tier of the marketing industry. You might work in marketing management, research or planning, in direct marketing or in services marketing. You could even become your own boss, and start your own marketing business.
- Assistant Marketing Manager
- Marketing Assistant
- Marketing Administrative Assistant
Study Pathways
Successful completion of this course will enable you to enrol in our Bachelor of Business with up to 12 subjects towards completion of the degree.
Course Details
Class Schedule
As per timetable and a minimum of two days per week.
Assessment Methods
Combination of assessment methods will be used including reports, assignments, presentations, case studies, industry or simulated industry work experience.
Units of Study
The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.
| Code | Subject | Elective | Hours |
| BSBCRT512 | Originate and develop concepts | Core | 30 |
| BSBFIN501 | Manage budgets and financial plans | Core | 70 |
| BSBLDR601 | Lead and manage organisational change | Core | 60 |
| BSBMKG543 | Plan and interpret market research | Core | 50 |
| BSBMKG621 | Develop organisational marketing strategy | Core | 60 |
| BSBMKG622 | Manage organisational marketing processes | Core | 50 |
| BSBMKG623 | Develop marketing plans | Core | 50 |
| BSBMKG624 | Manage market research | Core | 50 |
| BSBMKG626 | Develop advertising campaigns | Core | 60 |
| BSBMKG627 | Execute advertising campaigns | Core | 70 |
| BSBOPS601 | Develop and implement business plans | Core | 60 |
| BSBTWK601 | Develop and maintain strategic business networks | Core | 50 |
Attend an Information Session
Fees & Costs
| Government subsidised fee | Non-subsidised fee | |
|---|---|---|
| Tuition fee | $5450 | $8100 |
| Maximum annual amenities | $250 | $250 |
| Total payable | $5700 | $8350 |
| Per year | $0 |
| Per semester | $7000 |
The student tuition fees as published are subject to change given individual circumstances at enrolment.
Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.
This training is delivered with Victorian and Commonwealth Government funding. Contact us to find out if you’re eligible for a Government subsidy.
Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.
Fees displayed are effective for new applications received on or after 1st of November. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.
After initial deposit, international students are able to pay tuition fees in installments, four times per year.
For more detailed information please read the International Student Fees.
Materials
Lists of required materials, books and timetables will be provided at course induction or class enrolment by the teaching department.Fees explained
The fees for those ineligible for a government-funded enrolment.
The cost of tuition for those eligible for government funding.
Additional expenses
The Student Services and Amenities Fee is charged at forty cents (40 cents) per student contact hour and is capped over a twelve (12) month period, effective from the enrolment date, to:
- $250 for full fee-paying students; and
- $175 for concession-paying students studying Certificate I, II, III, or IV.
Amenities fees are used to improve non-academic services including libraries, counselling services, student support, and recreational activities.
You will be required to purchase textbooks. A full book list will be provided at enrolment or class induction by the teaching department.
You’re expected to have access to a computer. Computers are available in Melbourne Polytechnic’s computer labs and library if you do not have a computer at home.
You will be required to purchase textbooks. A full book list will be provided at enrolment or class induction by the teaching department.
Marketing courses at Melbourne Polytechnic
Requirements
Entry to this qualification is limited to those individuals who have completed core units in Diploma of Marketing and Communication BSB50620 or the following core units:
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Or, have four years equivalent full-time relevant work experience.
Academic: Successful completion of Diploma of Marketing and Communication
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or Melbourne Polytechnic recognised equivalency.
Next Steps
We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.
The first step to enrolling is completing the application short form from the Apply Now page.
You'll then receive a link to complete a few more personal details.
It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment.
Once you are ready to enrol, you will be invited to attend our Skills and Job Centre, or come to campus to complete your enrolment in person.
For Diplomas and Advanced Diplomas, you may be eligible for a VET Student Loan. Read more about them here.
If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 1300 635 276 or follow a step-by-step guide to enrolling for vocational education local students.
When we receive your application, the International Office will be in contact with you shortly to discuss your application and provide you additional instructions.
If you'd like to speak to one of our International Office staff directly, call 1300 635 276
We're Victoria's Large Training Provider of the Year
Study with Melbourne Polytechnic, proud winner of Victoria’s 2024 Large Training Provider of the Year! Recognised for our innovative programs, industry partnerships and commitment to student success, we’re here to help you build the skills for a thriving future.
Recognising Organisations
Nationally Recognised Training This course is government accredited and has national recognition.
Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.